Starla Sampaco is a Filipino-American TV news anchor, Harvard Business Review contributor, and professional speaker. Most days, you can watch her reporting the news on KCTS 9, Seattle's PBS news channel.
Outside of journalism, she founded Career Survival Guide, which offers career workshops, free content on YouTube & Instagram, and consulting services. Starla created Career Survival Guide in response to a serious problem: Women and POC (people of color) face unique barriers to professional success, and many of us feel unprepared to navigate these barriers upon joining the workforce. Starla’s services and content help working professionals advocate for themselves at work, grow their professional visibility, and communicate with confidence.
As an extension of this work, she conducts research interviews with women and POC to better understand what they need to feel supported in the workplace. Drawing from this research, Starla works with company decision-makers and HR professionals by sharing strategies for retaining women & POC. In 2021, she presented her research in a workshop for the WA State Society for Human Resource Management called “Why You’re Not Retaining Early-Career Women and POC (And What You Can Do About It).” As a speaker, Starla’s past clients include Microsoft, AT&T, and the New York Film Academy.
Additionally, she regularly publishes free career resources on social media. For her YouTube series, she conducted in-depth interviews with business, tech, and media leaders in the U.S. and Asia.
Starla has been in the television and media industries for more than 10 years. Prior to joining KCTS 9, she covered state politics as a legislative reporter and also produced a technology news show. In 2021, she was awarded a spot on Puget Sound Business Journal’s 40 Under 40 list.